The French city of Cannes is to host 8,500 retail real estate professionals at another MAPIC exhibition starting 14 November. MAPIC is one of the leading and most prestigious international trade shows for the retail real estate industry organized by REED MIDEM.

It is estimated that this year’s number of retailer representatives will reach a record-breaking figure of 2,400. The confirmed first-time MAPIC attendees include brands such as Calvin Klein Jeans and Tiffany & Co. Apart from exhibitors, the event will also be attended by leading international retail real estate sector representatives, mainly investors, developers and tenants. Last year’s MAPIC was attended by more than 8,000 visitors.

MAPIC also provides an opportunity to promote the Polish retail market. According to Cushman & Wakefield’s data, Poland’s modern retail space stock totals 10.9 million sq m, with some 800,000 sq m under construction and another 600,000 sq m at an advanced planning stage scheduled to be completed by the end of 2014. Over 350 participants from Poland will attend MAPIC 2012. In addition, for the third year running, a special discussion panel on Poland will be organized and moderated by Marek Noetzel, an expert from Cushman & Wakefield’s Polish office.

- MAPIC brings together key businesses and players in the commercial real estate sector every year. On a micro scale it provides an excellent opportunity to talk about schemes in the pipeline, and on a macro scale to talk about market trends and growth. - said Marek Noetzel, Partner in Retail Department of Cushman & Wakefield.

The Country of Honour at MAPIC 2012 is Russia with many dedicated discussion panels. Central themes of this year’s 18th edition of MAPIC include mobile technologies and challenges faced by traditional retailing from the growing e-commerce sector.

MAPIC will also feature an award ceremony, but in this year’s competition there will be no Polish representatives among MAPIC Awards 2012 finalists. Last year the award for the Best Refurbished Retail Development went to Galeria Echo in Kielce.

Below are opinions of the participants of the discussion panel on Poland about the development of the Polish retail market and expectations for MAPIC 2012:

- MAPIC is an excellent opportunity for Neinver Polska to present our developments to potential tenants. As a leader in the factory outlet segment we are able to launch new brands on a large scale through the FACTORY chain. At this year’s event we are planning to promote Galeria Malta in Poznań and NEINVER’s flagship development in Poland Galeria Katowicka with 250 stores to open within the next few months. We are confident that retailers and investors from around the globe will again recognize the potential of the Polish commercial property market, which will result in fruitful discussions. - commented Agata Brzezińska, Country Manager, Neinver Polska.

- MAPIC is a great forum for those involved in Pan European retail real estate bringing key occupiers together with owners. Poland has shown relatively strong economic performance and the retail sector is continuing to mature and consolidate.  Occupier markets are challenging and careful asset selection is critical to investors but despite this, great opportunities for growth do exist. - said Peter Todd, Partner, Resolution Real Estate Advisers LLP.

- I truly believe that the success and scale of growth on the part of retailers, developers, and investors in Poland is arguably the most notable throughout Europe. National brands are stronger than ever, the market is still far from saturation, and investors are seeing the advantage of an industry on the cusp of maturity. We are seeing the first wave of expansions and revitilizations as owners fight for a dominant position in the local market and to keep their centers fresh and competitive against newer projects. - underlined Paul Kuśmierz, President, Master Management Group.

- Although Poland is together with Moscow the best performing region in Eastern Europe developers have to be realistic about projects and the related feasibility. - said Eduard Zehetner, CEO, Immofinanz.

- At this year’s MAPIC we will present several new retail schemes under construction in Poland, as well as in Romania and Hungary. As regards Polish schemes, we will focus on opportunities provided by cities serving as regional centres. Extensions and modernizations seem to be an important trend in the next years, heralded and confirmed by the enormous success of the extended Galeria Echo, which received a MAPIC AWARD last year. - added Marcin Materny, Shopping Center Department Director Foreign Projects, Echo Investment.